
HECHO // mobile app start-up
Self-funded 100% and launched on-demand home services platform
Hecho &
Hecho Experto
for Android & iOS
Javascript // Node.JS // MongoDB
What began as a desire to start a air-conditioning service company, turned into setting out to build the first “Uber for home services” in Panama, with absolutely zero tech experience.
Being a two-sided platform required an app for the users (Hecho), and for the contractors (Hecho Experto). After vetting and quoting with potential developer companies around the world, a dev shop in India was chosen. After 11 months of working with the team, and cold-calling and onboarding contractors, four mobile apps and a web app was launched.
Development aside, no work was outsourced, and did everything myself. Including, but not limited to, created logo, branding, website design, made UI decisions, optimized SEO, creating email campaigns, designing and ran paid ads, running social media, and creating content.
Logo & Branding Process
Screenshots of Hecho (iOS)






HECHO EXPERTO
Contractors would receive job requests (like the one pictured) from users and got to decide if they wanted to accept the job or not.
Hecho Experto //
Apple App Store Mockups
Next
SHALOM →
Founding off-shore start-up on behalf of owner of Canadian national commercial battery company